Aspect

Our Role  :  Creative, Design, Development, Animation

Hollywood’s passion for what’s new combined with the imperative for experience and expertise presented an interesting challenge for Aspect. Wanting to rebrand the 30+ year old image but maintain their perception as one of the most respected and storied trailer houses in Hollywood, Aspect faced conflicting brand challenges.

To execute in the digital space, Aspect charged Plucky with creating a unique site that represents the tradition but, like the company, embraced the new. In 2015 we launched the first site in the rebrand strategy.